A native of Richmond, VA, Sruli studied theatrical acting, art, and film at UT Austin, where he graduated with honors from the Department of Radio Television & Film.

He studied Jewish Law and Mysticism at the Mayanot Institute of Jewish Studies, and received his Bachelor's in Divinity from the Rabbinical College of America, in Morristown, NJ.

In 2008, Sruli earned a Dipoloma for Advanced Studies in Character Animation from Animation Mentor, the groundbreaking online training program. From there he took his lessons about timing and visual dynamics, and worked as an animator/illustrator/designer in the Pittsburgh area. He has also provided design work for prestigious out-of-state clients, such as Magnificent Baby, Chabad.org, and the Oneinfocus photography/mysticism blog.

In 2010, Sruli founded GoodName Pictures, dedicated to preserving and retelling classics from the Jewish storytelling tradition. As a producer, he has numerous projects in various stages of development, including the animated adaptation of "Hershel and the Hanukkah Goblins" with four time Emmy-winning executive producer David Kirschner.

Sruli enjoys spending time with his family and pondering the Oneness of creation. He also finds writing copy about himself in the third person oddly therapeutic.