Born and raised in Richmond, VA, Sruli spent his youth doodling and making short films with a Pixelvision video camera. He graduated with honors from UT Austin's film program, and trained at Animation Mentor, the groundbreaking online school founded by Pixar animators. 

His interview as the featured student in the school's newsletter caught the attention of industry professionals, and Sruli was soon networking and collaborating with top creatives in the film, television, and interactive industries - producing, animating, and consulting on everything from illustrated books to high-end CGI

In 2013, he successfully crowdfunded Shmideo with puppeteer Dovid Taub and writer DovBer Naiditch, earning a top spot on the Indiegogo website. HuffPost compared their subversive comedy to "a Jewish version of Monty Python," and their audacious dinner videos are still in high-demand for non-profits.

In 2016, he produced the horror short Help Me, First with director Mike Gasaway (Jimmy Neutron) and executive producer Tim League (Drafthouse Films). Featuring prothetics and special make-up by the award-winning TolinFX (Mindhunter), the story of three ill-fated ghost-hunters in a haunted asylum co-starred genre favorite Lori Cardille (Day of the Dead), and premiered to enthusiastic audiences at Fantastic Fest in Austin.

Other projects include: the animated adaptation of holiday favorite Hershel and the Hanukkah Goblins with director Saul Blinkoff (Doc Mcstuffins), a series-pilot spotlighting Pittsburgh's excellent live music scene with producer Marty Schiff (Dawn of the Dead), and a documentary about Rock n' Roll impressario Bill Graham's partnership with R' Yossi Langer, a Berkeley-hippie turned Chassidic rabbi, with DP Saul Sudin (Punk Jews).

Sruli also promotes, books, and plays harmonica for Chillent, a genre-defying mix of funk, jazz, blues, rock, reggae, and traditional Jewish melodies. Their debut album, Jewish Soul Stew, is currently available for streaming on Spotify, and for purchase on iTunes and Amazon. They are set to release their follow-up album, Simmer Down: Live Chillent, in the fall of 2018. 

He recently relocated from Pittsburgh to Miami with his wife, three kids, and shih-poo.