Born and raised in Richmond, VA, Sruli spent his youth doodling and making short films with a Fisher-Price Pixelvision camera.

He graduated with honors from UT Austin's film program, as well as Animation Mentor, the pioneering online training program founded by animators at Pixar and Industrial Light & Magic. 

In 2013, he co-founded Shmideo with puppeteer Dovid Taub and writer DovBer Naiditch. Their crowdfunding campaign earned a top spot on the Indiegogo website, and HuffPost compared their subversive comedy to a "Jewish version of Monty Python." 

In 2016, he produced Help Me, First with director Mike Gasaway (Jimmy Neutron) and executive producer Tim League (Drafthouse Films). Co-starring genre favorite Lori Cardille (Day of the Dead), and featuring make-up by Pittsburgh's celebrated TolinFX (Mindhunter), the horror-short premiered to enthusiastic audiences at Fantastic Fest, the largest genre festival in the US.

In-production: The Grateful Yid: Once in a While You Get Shone the Light, a documentary about Chabad of San Francisco's partnership with Bill Graham, a child survivor of the Holocaust who became one of rock n' roll's most legendary personalities - with producers Stuart Wax and Saul Sudin (Punk Jews).

Sruli's writing has been featured on Chabad.org, and Jew in the City, and he's interviewed for HevriacastPgh Jewish Chronicle, LA Times, and Times of Israel.

He also co-manages and plays harmonica for Chillent, a genre-defying mix of funk, jazz, blues, rock, reggae, and traditional Jewish melodies. Their debut album, Jewish Soul Stew, is currently available on Spotify, iTunesAmazon, and Google Play.

Their follow-up album, Live Chillent: Vol 1, will be available summer 2019.