A native of Richmond, VA, Sruli studied theater and art before graduating with honors from UT Austin's prestigious film studies program. He went on to receive an Advanced Diploma in Character Animation from Animation Mentor, the groundbreaking online school, where he was taught by professionals at Pixar, Dreamworks, and Sony Imageworks. The school honored him as the Featured Student in their November 2007 Newsletter.

Along with his good buddies DovBer Naiditch and Dovid Taub, he is a founding member of 'Shmideo', a radically different Jewish entertainment site that's made by Hasidim for everyone. Successfully crowdfunded in the Summer of 2013, their videos have appeared in the Forward as well as the Huffington Post, who compared them to a Jewish Monty Python. Their signature whimsical style can also be seen in corporate videos, commercials, and dinner videos for annual fundraisers.

As a producer/director, he is currently developing an animated adaptation of Eric Kimmel's classic children's book Hershel and the Hanukkah Goblins, with director Saul Blinkoff (Disney's Doc Mcstuffins). 

In addition to his film and animation work, Sruli has studied blues/jam harmonica for over twenty years, playing with the likes of Matisyahu, Peter Himmelman, Soulfarm, Preach Freedom, Donny Cyrus, and many legends of the Pittsburgh area jam-scene - often accompanied by virtuoso guitarist Gedaliah Aronson.

He is a graduate of the Mayanot Institute of Jewish Studies and the Rabbinical College of America, and can often be found teaching at the Tzohar Seminary for Chassidus and the Arts. 

He resides with his wife and three kids in Mr. Roger's neighborhood.